There are many new authors from different parts of the world who wrote interesting books about business in Africa. Recently, I took on the challenge to find the best books that can help us, Africans in the Diaspora, see Africa differently. Take a look at the following books:
1. Success in Africa: CEO Insights from a Continent on the Rise by Jonathan Berman
You most likely have heard that Africa has six of the ten fastest growing economies in the world. It’s not a coincidence that the Economist has “Africa Rising” on its cover page. But, who are the local and international business leaders driving this growth? On Success in Africa, Jonathan Berman spoke with those business leaders to answer the questions such as: What leads to success in Africa? What success in Africa means to the people driving that rise? And what success in Africa is all about?
If you’re interested in succeeding in Africa, I’m sure you’ll find Jonathan’s book intriguing.
2. Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million by Paul Oberschneider
The title of Paul’s book may sound like his trying to promote tacos in Africa. But, it’s a strong metaphor of how he capitalized on Blue Ocean markets which is equivalent to markets with no or very little competition. In 1992, Paul moved to Eastern Europe, which was then an emerging market similar to Africa’s position today. With only $400 in his pocket, he was able to build a multi-million-dollar business. In between, he discovered a process of building a large scale business from scratch.
Why Sell Tacos in Africa? is a short read with 16 actionable steps to success in Emerging markets. If you’re thinking about moving back home to start a business, this book is a must read.
3. The bright continent: Breaking Rules and Making Change in Modern Africa by Dayo Olopade
Africa has always been considered the dark continent, but in Dayo Olopade’s book she argues otherwise. The Bright Continent highlights stories of young social entrepreneurs from Nigeria to Kenya trying to shape the future of Africa. This book will change your view of Africa from a land of challenges to a land of opportunities.
Not only does Dayo touches on the future of Africa economically, she also discusses the importance of technology. If you’re looking to understand how young social entrepreneurs turn problems to opportunities, here is your book.