Creating Brands In Africa- SpidexMedia

Tell us about yourself and your business ?

My name is Gilbert Eugene Peters I was born in 1988, Kadoma, Zimbabwe. I started my business journey when I was 22, I run a company called Spidex Media Group  which is an advertising media company which operates in Zimbabwe and Zambia. The business is one of the mandate God put in my life and I take care of it and multiply it  the best way I can. We employee over 30 people across our two offices. As a company we have won several awards

  • Megafest Top 20 Outstanding Organisation in Zimbabwe-2015
  • Zimbabwe Business Council-Media Company of the Year-2015
  • Megafest- Businessman of the Year 2015-1st Runner up
  • Zimbabwe Institute of Management -2013 Young Manager of the Year(2nd Runner-up)
  • Zimbabwe National Chamber of Commerce-2013 Entrepreneur of the Year(2nd Runner-up)
  • 2013-JCI Zimbabwe-Top 10 Creative Young Entrepreneur
  • 2014-JCI Zimbabwe-Top 10 Creative Young Entrepreneur
  • 2014 -JCI Top Outstanding Young Persons in Zimbabwe- Business, Economic & Entrepreneurial Accomplishment
  • Zimbabwe Business Awards-Young Businessman of the Year-2014
  • Institute of Directors Zimbabwe-Young Director of the Year-2014
  • 2012-RCSR- Award in Women and Youth Development
  • Associate Member of The Institute of Directors Zimbabwe (IODZ)
  • Zimbabwe Institute of Philanthropy-Media Philanthropist of the Year


  • How much did you need to start your business and how were you able to raise that capital ?

My company I used the bootstrapping method of using funds I had without borrowing from  financial institutions since  I had no collateral sufficient enough to get me a bank loan or any other financing, the savings I had was $300 to help go by but we eventually started to fund the business through our day to day operations.


  • What are some of the challenges you face in your business and how do you overcome those challenges ?

We face a myriad of challenges that threaten our existence as a business, when starting a business you have to setup systems that ensure professionalism but in setting up systems it has its teething problems, we overcome this by having a buy in from all the team members to avoid resistance and failures to follow procedures for example we value time so all the team members have to sign in and out so that we can manage time efficiency. Some challenges we face day to day is doing work but the client delays to pay which in turn compromises your ability to render services to the next client.

  • Where do you see your businessin 5 years from now and what steps are you taking to reach that objective ?

Five years is something we are looking forward to if God permits we would want to be a major pan African player in our industry, the steps we are taking is recruiting the best talent and attracting the best clients to help our efforts but all is in the hands of God.

  • What advice would you give to other entrepreneurs looking to start a business  or invest in Africa ?

Africa is a huge market and opportunities are at every turn, one thing entrepreneurs need to know is you can’t build an empire in one day it takes hard work and going through the process which is sometimes hard, but you have to go on and remain focused-smooth seas don’t make smooth sailors

  • How is your business participating to the development of Africa ?

We want African business to play its part in the Global marketplace and have an African story shared, our quest to move into various African countries is the road to globalization and I am sure you shall hear of us in the corridors of global businesses pretty soon.


Founder of Core Foundation, Alvin Nyika is an accomplished entrepreneur, author of Success Climate and co-author of Africa80 foreword by Ashish Thakkar. A serial social entrepreneur developing social entrepreneurial skills among youth and building entrepreneurial programs to serve the greater African community. In his very typical, hands-on mode, Alvin is also active in a variety of community projects focused on the development of start-ups and small businesses through resource mobilization, creation of incubators, business linkages, trade promotion and nurturing of the entrepreneurial culture.Thus, he is inculcating social spirit in future generations. Alvin walks, talks, lives and breathes the energy of social change.

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