Episode 8: How to build a brand in Africa from a Multi-Million Dollar Brand Specialist
With over 15 years of experience as a branding specialist working with organizations such the African Union, African Center for Economic Development in Ghana, and the Freedom House Museum, Julian Kiganda knows what it takes to build a successful brand in Africa. As an entrepreneur, Julian is the Founder of Bold & Fearless (www.boldandfearless.me), which is an online magazine and lifestyle brand for professional women. She uses the platform to provide powerful content and life-changing products to motivate African women to be bold and fearless. As an author, Julian is the co-author of “Whose Shoes Are You Wearing? 12 Steps to Uncovering the Woman You Really Want to Be” which received over 30 5-star reviews on Amazon. As a Public Speaker, Julian has been invited to present at the United Nations, World Bank, Peace Corps, Howard University and many more.
In this episode, Julian talks about how to build a successful brand in Africa, the power of Social Media, and how Africa can re-brand itself.