Shekinah Media – A Zimbabwean Media Company working to support African Businesses
Shekinah Media is a marketing, advertising and Public Relations consulting company. The company also publishes magazines and various marketing materials.
We had the opportunity to email interview the Founder of Shekinah Media, Angeline Zimbwani Mikiri who’s the UN Ambassador for Women Entrepreneurship Day in Zimbabwe.
Tell us about yourself and your organization
Shekinah Media Publishers of Great Zimbabwe Times is a business publication established in December 2010. The focus of my organization is to provide socio-economic information to the business community.
The media is dominated by negative news. There is limited focus on thinking around the future and possibilities of turning around economies. Most solutions suggested will not take our economies out of their current situation. There is a real need for a publication that goes beyond analysis and stimulates discussion around finding solutions to the challenges Zimbabwean businesses face every day. The Great Zimbabwe Times Magazine is here to provide positive information about the region and how we can take it to a greater level.
Around 5,000 copies published every month are distributed to top business and economic players through strategic distribution channels.
How much did you need to start your organization and how were you able to raise that capital?
After The Media House I worked for was shut down, I was left with no choice but to start my own media house. Although I did not have the capital, I had the knowledge on how the business operates. I shared my vision with some advertisers who supported me. Their support helped me publish my first edition and allowed me to register my company.
Lot of people think that having a media house mean having a big office with some heavy machines and workers. To me it was the desire to start no matter how small. It was through the good connections I developed that made me fulfill my passion and my vision. I started small, I acted upon my vision though I am dreaming big.
What are some of the challenges you face in your organization and how do you overcome those challenges?
Though economic challenge play a major role in my setbacks, I would like to think that as Zimbabweans and Africans lets have confidence in our own. It is a bit challenging to breakthrough in male dominated environment. In fact, my industry has already some giants who have been in business for a long time. But with persistence and excellence, we will get there.
Where do you see your organization in 5 years from now and what steps are you taking today to reach that objective?
I see myself as an African development voice who will be engaging Africans around the globe to develop Africa.
What advice would you give other entrepreneurs looking to start a business in Africa ?
Africa is a great continent. Beside its setbacks, it needs entrepreneurs who are keen to transform the face of Africa.
How is your business participating to the development of Africa?
A lot of negative issues have been written about Africa. Most of the literature about Africa has been published by non-Africans. Africa has been defined by other people who are not Africans. That has resulted in Africans being confined. As Africans we need to define ourselves. We need to tell our story. As a publisher I am making a great effort to rebrand Africa.